SUPPORT FOR CHANGING MARKETS

As part of the Specialist Skills Support Programme and the University of York, we are excited to launch the Support for Changing Markets programme to support SMEs in developing new markets for their businesses.

  • Are you an SME in the York, North Yorkshire or East Riding area?

  • Are you looking to grow, build or identify new markets in your business such as moving or expanding into a new geographic or demographic market; switching the focus of your business; moving your business online; developing a new product or service?

  • This programme has 100% funding for SMEs to support business growth, scale up and profitability.

  • Our cohorts start from October 2021 and we will have other cohorts starting later in 2021 and in 2022.

“Moving into new markets within business can be both daunting and exciting for business leaders. Our Changing Markets programme draws upon proven changing market development techniques, knowledge and skills. We will support clarity of vision, confidence and a clear plan of action for SMEs. SMEs will have the opportunity to develop alongside other SMEs and support each other, learn from each other and build confidence with each other.”

Holly Arden, Arden Matheson Training Solutions

“Moving into new markets within business can be both daunting and exciting for business leaders. Our Changing Markets programme draws upon proven
changing market development techniques, knowledge and skills. We will support clarity of vision, confidence and a clear plan of action for SMEs. SMEs will have the opportunity to develop alongside other SMEs and support each other, learn from each other and build confidence with each other.”

Holly Arden, Arden Matheson Training Solutions

SUPPORT FOR CHANGING MARKETS PROGRAMME

Consultancy sessions with each business before the programme starts and at the end of the programme

3 Modules delivered monthly (3-hour sessions per Module), live delivery through Zoom with an optional fourth module on Trading Internationally

Post module applications and reflections to build the learning into your business action plans

Working with business leaders from other SMEs locally and learning through peer to peer support

Interactive, engaging sessions

Learning relevant and current business models, applications and business psychology

Fully funded support which means there are no costs for the business to take part *

Support for Changing Markets: The Programme Structure

Module 1: Identifying your Market and Customer Base

Welcome and Introduction ~ Create clarity on ‘market’ and ‘target customer base’ and the value of being clear on both of these areas ~ Pitfalls and challenges around doing business in new markets ~ Review business and brand case studies on successful transitions in to new markets ~ Market identification techniques ~ Business development strategy planning to build a Client base

Module 2: Market Research

The value of effective market research ~ Different types of market research, how to access market research and utilise effectively ~ Understand business case studies demonstrating where market research has been used effectively for success, and where the lack of it has had a detrimental effect ~ Identify capabilities and resources needed for the successful use of different platforms to collect market research ~ Utilise the proven market

Module 3: Marketing and Promotion

Identify and define your product or service USPs (unique selling points) and features and benefits of the products and services to the target customer base ~ Review the target customer base needs and ‘reasons to buy’ ~ Apply the marketing funnel approach strategy ~ Review techniques to drive each layer and engage a new market ~ Review barriers and challenges to marketing and promotion ~ Identify proven product launch techniques

Module 4: Trading Internationally (Optional if relevant to your business)

Identify the benefits and barriers of trading internationally ~ Identify the international ‘zones’ and challenges of each zone including logistics, finance, policy and process ~ Research and explore competitors in the market, success of the competitors and opportunities, and potential risks ~ Review the 4 strategies to break into an international market and identify the best strategy for your business final consultancy session – one hour session to consolidate your business action plan

*There may potentially be travel costs for the business to cover if the training takes place at a venue in the future.

The Specialist Skills Support Programme is part funded by the European Social Fund as part of the European Structural and Investment Funds Growth Programme 2014 – 2020. The Department for Work and Pensions (DWP) is the Managing Authority for the European Social Fund.

Get in touch to find out more:

hello@ardenmatheson.co.uk / 01904 435210 or 01904 435100

“I have been on many leadership and management training sessions. The Leadership Programme covered recent and relevant material that was fascinating and I really enjoyed the programme. Thank you!”
“As a new leader in my business area, I found the Leadership Programme insightful, informative and beneficial. I have already taken steps to implement the learning and I feel more confident in my approach”

“Not only does Holly bring enthusiasm and positivity to a team, she provides a fully commercial approach, which consistently achieves results. She engages teams at all levels and actively seeks solutions to improve performance. I have always enjoyed working with Holly and found her to be supportive, personable and professional at all times”

Learning and Development Manager, Aston Martin

“The LEAP course delivered by Holly was both enjoyable and insightful. For me, it helps managers create a set of tools that genuinely help guide teams of people and their projects through tough times and unforeseen challenges that arise out of working remotely for long periods of time. I’d recommend to those looking to find new ways of thinking when you need that extra support and also help when the day to day contact we are so used to isn’t there.”

Head of Marketing, Global FMCG
“Holly developed a highly successful sales evaluation and development programme for the business, which continues to deliver accelerated revenue growth and a healthy ROI. Holly has a passion for sales and sales management, coupled with exceptional communication skills, as you would expect from such a strong trainer.”
Global HR Director, Reed

“I recently took part in the LEAP Virtual Development Programme. I found the content to be excellent and full of best practice in areas such as connect, communicate, resilience and engagement.

This was a virtual training course but the quality of the trainer and interactive approach allowed me to fully engage, not only with the subject matter but my peers as well.

Would definitely recommend it!”

Head of Supply Chain, Global FMCG
“When I asked Holly to provide some training for us, I knew her passion and dedication to the recruitment world would have a huge impact on my people. 2 years later, Holly feels like part of the team, she is frequently working with small groups, 121s and also handling on desk management observations. We have had direct results from the training she has delivered over the years and I can not recommend Holly enough – she is 100% focussed on her content and relevance and inspires my team to always want to deliver what they have learnt.”

“Thank you for a really interesting and valuable training programme.  I believe the entire programme was of benefit. Key areas include – Being part of a new group and the interaction, a well balanced programme which encouraged everyone to be engaged and take part. I would like my team to complete the LEAP programme.”

Head of Engineering, Global FMCG

“In the 15 years of working in recruitment, I can honestly say this training has added the most value for me and my team. We have delivered 5 successive Regional ‘Best Evers’ as a result of the changes we have embedded. So many of the team have delivered personal ‘Best Evers’ over the life of the programme and since – and overall my region is currently 38% ahead of last year on margin!”

Regional Manager , (Managing 6 offices across the UK)
“I have had the pleasure of attending training delivered by Holly and found her style to be thought provoking, challenging but above all very helpful. I worked with Holly when working on a project reviewing one of our assessment centres and the work Holly had designed and shared, has made a big difference to the way we evaluate. Without question, Holly is someone I would look to gain input from, as she always makes the time to give a considered opinion.”
Head of Internal Recruitment, Global Business